Spring Summer 2023 is a season where we look within, searching for what makes us uniquely ourselves. We keep on striving to offer more than just product, focusing on the narrative we can put on the table for others to relate to. Bendita Tradición is nothing other than the celebration of Spain, our home. A celebration of its people, its color, its culture and its diversity. With great respect for those who came before us and paved the way, we look to continue telling the story of our country and how it navigates towards the future without losing its identity. We hope you enjoy the campaign.